I spent two years at Ogilvy & Mather (NZ). One year at Proximity Group, two and a half years at AKQA, two and a half years at DigitasLBi and 18 months at RAPP.
Now I am freelance, escaping the daily perils of the 7.49 East Grinstead to London Bridge – the most crowded commuter train in England at the time.
“James came into the agency to help us write a large amount of content for a client in the travel sector. With just a few weeks in which to write hundreds of pages, we needed writers that could quickly master the required tone of voice and get stuck in from day one, which I'm happy to say James did with aplomb. His pace, quality and positivity proved a great asset throughout the project.”
“We've placed James on a number of contracts with leading digital agencies and the feedback on him was amazing, he's equally at home writing long or short copy, has excellent client facing skills and is a really nice guy. Most of the clients I placed him with offered him a permanent role which speaks volumes, I couldn't recommend him more highly.”
“James is always talking about the time he auditioned for Peter Jackson’s ‘Lord of the Rings’. Maybe he already had the hairy feet, I don’t know. Don’t ask him about it, he’ll bend your ear about it for the next five hours or so. I think he really had his heart set on being an elf.”
“James was great to work with. Always friendly and calm, don't let his seemingly laid-back personality fool you. He's extremely on the ball, and delivers consistently high-quality work across a range of different accounts and sectors. I was lucky enough to work with James on a few healthcare projects, and he delivered every time. Thrown well and truly into the deep end, James got to grips with complex briefs, audiences and products in a heartbeat. He came up with both doctor and patient-friendly solutions for pharma one minute, and was able to write compelling consumer copy for Bacardi the next, all to tight deadlines. He really does seem to have the ability to transform himself, chameleon-like, into whichever audience he's writing for. And on top of his great work, he's also a great laugh - what more could you ask for?”
“James is a great copywriter and Creative Lead. No matter what he's writing, he does it with great style and substance... It doesn't just sound great, it works every time. As a Creative Lead he gives great help and is very easy to go to with any questions. It will be a pleasure to work with him again someday.”
James McCabe
+44 (0) 77 9291 4037
jammccabe@gmail.com