"When I grow up I want to be a copywriter" said no one ever.

Maybe not. But a good copywriter can make a powerful difference. They can affect the way people think and feel, take action. That’s why I’m a writer. To help you to really connect with your customers.

You see, in a great piece of advertising the writer is invisible – a servant to the brand they’re bringing to life.

So you probably won’t have heard of me. But you might have come across some of my work. I’ve written A-grade copy that’s done the job for scores of brands and businesses around the world for over 20 years.

And I can do the same for you and your business.

Clients

I’ve been writing copy for over 25 years.

Since before the internet.

Before mobile phones.

Before the Kardashians.

Imagine that.

Bad copywriting can make you cringe. It can make you laugh.

But unfortunately, it can also make a sorry mess of your company’s profitability. Part of the problem is a tendency for businesses to undervalue good writing. Some people think that anyone can do it. And that’s just not true.

Working with a copywriter to edit and audit your content and develop a consistent and reliable brand voice will ensure you have branding and marketing assets that speak directly to your customers. 

So, what can I do for you?

Dig out the things that differentiate client products and services from their competitors

Write inspirational copy for websites, emails, case studies, advertising campaigns, press ads, TV and radio ads

Present benefits to customers in a way that is engaging and relevant to the brand

Why me?

As a flick through my portfolio will show you, I have the know-how to translate your message into strong, persuasive copywriting that pulls in high levels of response. I have over 20 years’ experience in helping businesses to improve the way they inform, persuade and generate sales. 

I’ve worked for and with companies of all shapes and sizes, from small start-ups to multinational corporations, in the UK and worldwide. I’ve worked at many of the top advertising agencies in the UK, and as my testimonials will bear out, I’m easy to get along with – no diva theatrics, guaranteed.

High praise indeed

James is an experienced, imaginative copywriter with a lovely turn of phrase and an eye for detail. He has a deep knowledge of interactive copywriting and can turn his hand to anything. I wouldn't hesitate to work with James again.

– Tristan Fitzgerald, Creative Director
RAPP New York

Contact

James McCabe
+44 (0) 77 9291 4037
jammccabe@gmail.com