Copywriting that informs, persuades – and sells.

Print, DM, digital, TV, radio. Over the last 25 years, I’ve done it all. So if you’re after a freelance copywriter who gets results, that would be me.

Digital

Web copywriting and editing (B2B and B2C) / Banner ad/rich media concepts and copy / Social Media copywriting / Blog posts / Online video scripting and storyboarding / Email concepts and copy / Tone of voice development and guidelines / Content auditing / Proof reading / Copywriting for apps

Above the line

Television/YouTube and Radio commercial scripting  / Press advertising concepts and writing / Direct mail copywriting / Point of sale concepts / Catalogue headlines and copywriting / Casting and production of TV and radio commercials / Marketing plan and document writing / Client presentations / Liaison with art directors, account executives and clients / Recruitment ads

Radio

Scriptwriter / News correspondent / Announcer / Using radio specific software / Client liaison / News Reading / Script voice over

Promotions

Event managing and producing / Sponsorship proposals / Media liaison / Press releases / Organising press advertising / Booking performers / Managing volunteer staff

On a side note

Another passion that showcases my copywriting ability is running Sketch House where we create bespoke sketch comedy videos for PR and marketing agencies. See for yourself www.sketchhouse.net

I’m a writer because I love it

I love a marketing problem. I love grappling with it, squeezing it until a great idea pops out, which I wrestle on to the page. Then I craft, shape and hone that idea until it’s ready to help transform the fortunes of your business.

Ready to talk now? Get in touch.

Contact

James McCabe
+44 (0) 77 9291 4037

jammccabe@gmail.com